A small digital team for small businesses

Your website, S A G S EO and marketing working as one.

We help small businesses build a stronger digital presence through website development, SEO, AEO, analytics, e-commerce, digital marketing, advertising, creative work, and ongoing technical support.

WEB SEO ADS
Website, search and marketing support in one team.
Digital Foundation

Build a stronger presence from the website outward.

Development, search visibility, tracking, campaigns and support can work together instead of being managed separately.

✓
Ongoing Support

Maintenance, analytics, performance and technical help.

Website Development Builds, redesigns & landing pages
SEO + AEO + GEO Organic visibility & modern search
Digital Marketing Campaigns, social & creative
Analytics GA4, GTM & Search Console
Website Support Maintenance, security & performance
Built for small business

Digital marketing works better when the pieces connect.

Small businesses often end up managing a developer, an SEO contractor, a social media person, an ads specialist, and several different tools just to keep their digital presence running.

We take a more connected approach. Website development, SEO, analytics, marketing, creative work, and ongoing website support can all be planned around the same business goals.

That means the website can be built with search in mind, SEO can support the pages customers actually need, campaigns can be tracked properly, and technical issues can be handled without bouncing between multiple vendors.

WordPress Elementor Pro SEO AEO GEO Local SEO Wix Shopify GA4 GTM Google Ads
One connected workflow Web, search, marketing and tracking can work toward the same business goals.
Fewer moving parts Reduce the need to coordinate several disconnected digital contractors.
Built to keep improving Your website and digital presence can evolve as the business grows.
What we can handle

Digital support from first build to ongoing growth.

Our combined experience covers the website itself, the search strategy around it, the marketing that brings people in, and the technical systems that measure performance.

Website design and development
01 / WEBSITE

Website Design & Development

Business websites, redesigns, landing pages, responsive development, e-commerce and conversion-focused digital experiences.

WordPress + Elementor Pro Wix development Shopify support HTML & CSS Responsive design
SEO, local SEO, AEO and GEO
02 / SEARCH

SEO, Local SEO, AEO & GEO

Search strategies built around stronger technical foundations, better content structure, local visibility, and modern answer-engine discovery.

Technical SEO On-page SEO Local SEO Content optimization AEO / GEO structure
Digital marketing and campaigns
03 / MARKETING

Digital Marketing & Campaigns

Campaign support designed to strengthen brand visibility, reach the right audience and turn marketing activity into measurable website traffic.

Paid advertising Social media Campaign creatives Content creation Digital strategy
E-commerce optimization
04 / E-COMMERCE

E-Commerce Optimization

Improve how products are presented, organized, discovered and purchased across e-commerce websites.

Product optimization Store structure Content organization SEO implementation User experience improvements
Analytics and tracking
05 / DATA

Analytics & Tracking

Make sure the website and marketing activity can actually be measured with the right analytics and tracking foundations.

Google Analytics 4 Google Tag Manager Google Search Console Marketing integrations Conversion tracking
Website management and support
06 / SUPPORT

Website Management & Support

Keep websites secure, updated, fast, functional and ready to support ongoing marketing activity.

Website maintenance Security & malware removal Hosting & migration DNS & domains Performance optimization
What we improve

The goal is not simply to put more things online.

We focus on improving the parts of your digital presence that affect how customers find you, understand you, trust you and take action.

Connected digital foundation

One website. One strategy. Fewer disconnected pieces.

Your website, search visibility, analytics, campaigns and ongoing support should reinforce each other instead of operating as separate projects.

Search

Better visibility

Stronger SEO, local search, AEO, GEO and content foundations.

Website

Better experience

Clearer pages, responsive layouts and stronger conversion paths.

Data

Better tracking

GA4, GTM, Search Console and measurable marketing activity.

Support

Better site health

Maintenance, security, performance and technical troubleshooting.

How we work

A practical process designed around your business.

We keep the process straightforward—from understanding where your business is today to building the right foundation, improving visibility and continuing to refine what works.

01
Step 01

Understand

We start with your business, customers, current website, goals and biggest digital challenges so the work is built around what you actually need.

02
Step 02

Build the Foundation

Website structure, tracking, technical setup, SEO foundations and user experience are aligned before adding unnecessary complexity.

03
Step 03

Grow Visibility

SEO, content, local search, AEO, GEO, campaigns, e-commerce and digital marketing help bring the right people to the business.

04
Step 04

Improve Over Time

Performance data, search insights, technical QA and ongoing updates help us identify what should be improved next.

Meet the team

Two complementary skill sets. One digital workflow.

We each bring different areas of depth, allowing us to cover more of the work small businesses typically need from a digital partner.

Web Development · Technical SEO

Psalm Israel Callejo

Psalm specializes in WordPress development, particularly Elementor and Elementor Pro, with experience managing the full website lifecycle from development and redesign to hosting, security, performance, analytics, technical SEO, QA and launch.

WordPress Elementor Pro HTML & CSS Technical SEO AEO GEO GA4 GTM GSC Website Management
View Psalm's Profile →
SEO · Digital Marketing · Web

Rica Jollina Callejo

Rica brings SEO strategy, web development, e-commerce optimization, digital marketing, paid campaigns, social media, creative content, and project coordination together to help businesses improve visibility and strengthen their overall digital presence.

SEO Strategy Technical SEO Local SEO WordPress Wix Shopify E-Commerce Google Ads Social Media Creative Content
View Rica's Profile →
Why work with a small team?

More direct communication. Less handoff between specialists.

We understand the realities of smaller businesses: budgets matter, priorities change, and sometimes you need someone who can simply solve the problem instead of passing it to another department.

Website and marketing decisions stay connected.

Development, SEO, content, tracking and campaigns can be planned together instead of independently.

Fewer vendors to coordinate.

Many common website and marketing requirements can be handled directly within our team.

Built for ongoing support.

We can continue helping after launch with updates, optimization, SEO, campaigns, tracking and technical work.

Practical over complicated.

We focus on systems and strategies that make sense for the business rather than adding unnecessary complexity.

Platforms & tools

Comfortable across the systems small businesses already use.

We work across the platforms, analytics tools and marketing systems that support modern websites, search visibility and digital campaigns.

WordPress Web Development
Elementor Pro Design & Development
Wix Website Development
Shopify E-Commerce
Google Analytics 4 Analytics
Google Tag Manager Tracking
Google Search Console Search Performance
Google Ads Paid Campaigns
Common questions

Not sure where your business should start?

You do not need to know whether the answer is SEO, a website rebuild, tracking, marketing or something else before talking to us.

Do we need a completely new website?
Not always. We can review your existing site first. Sometimes improvements to structure, content, performance, design or SEO make more sense than rebuilding everything.
Can you manage the website after launch?
Yes. Ongoing website updates, plugin maintenance, performance work, technical troubleshooting, security, tracking and SEO support can all be part of the relationship.
Do you only work with WordPress?
WordPress and Elementor Pro are Psalm's strongest development specialties, while Rica also works with Wix and Shopify. The right platform depends on the business and project.
Can you help with SEO, AEO and GEO as well as development?
Yes. Search strategy is one of the reasons our combined approach works well. Website structure, technical SEO, on-page implementation, local SEO, content, AEO and GEO can be considered alongside the development work.
Can you work with an existing marketing team?
Yes. We can work as the website and SEO side of an existing team, support a marketing manager, or handle a broader mix of digital work directly.
Let's work together

Need a digital team that can handle more than one piece of the puzzle?

Whether you're starting with a new website, trying to improve search visibility, running campaigns, fixing technical problems, or looking for ongoing digital support, we can help bring the pieces together.

Web · SEO · AEO · GEO · Digital Marketing · Ongoing Support